VidCon 2022 Returns: A Quieter, More Muted Convention

VidCon 2022 Returns - A Quieter, More Muted Convention

After a two-year absence owing to the epidemic, VidCon is back. This time around, the event appeared somewhat different, with quieter fans and less vibrant colors. It was wonderful to see everyone again and we’re already thinking about next year!

Every year, VidCon gathers hundreds of online video creators and big names in the industry to meet their fans and network with other YouTubers. This year was no different, with over 400 creators in attendance. While the event may have been quieter than in years past, it was still a great success.

VidCon 2022 Returns, Yay!?

Here’s a list of confirmed VidCon US 2022 featured creators — which includes several TikTok personalities includes:

Alan Chikin Chow, Alex Ojeda, Alyssa McKay, Amanda Rach Lee, Benjamin De Almeida (aka BENOFTHEWEEK), Brent Rivera, CaptainPuffy, Courtney Quinn (aka Color Me Courtney), Crissa Jackson, DangMattSmith, Devon Rodriguez, Elliana, Gigi Gorgeous, Hannah Meloche, Hannahxxrose, Jasminexgonzalez, Jonny Morales, Julian Bass, Kira Kosarin, MeganPlays, The Merrell Twins, Molly Burke, Nadia Caterina Munno (aka The Pasta Queen), Nia Sioux, the Onyx Family, SeanDoesMagic, SkincareByHyram, Sir Carter, Tubbo, Walter the Frenchie, and Wasil Daoud.

The screams of fans in line to meet their favorite creators were a little less intense. Well, okay, a lot less intense. There were no lines at all, in fact. Just a smattering of people milling about, getting autographs, and taking pictures with the YouTubers they love.

MrBeast was just walking around about his business, where in the past he would have been mobbed by fans. Charli D’Amelio, the most popular creator on TikTok, was also in attendance, but you wouldn’t have known it from looking around. There were no screaming fans or hordes of paparazzi following her every move.

Seems like everyone is a creator now, so there’s less of a need for fans to congregate in one place to meet their favorite stars. Or maybe people are just over it. Whatever the reason, VidCon 2022 was a lot more subdued than previous years — and popular creators aren’t mingling with other creators as much as they used to.

It felt like there’s this competition now to see who can be the biggest creator. It’s not just about making content anymore — it’s about building an empire. And that’s not what VidCon is about. It’s supposed to be a place where everyone can come together and celebrate their love of online video, regardless of how many followers they have.

Vibe at VIDCON 2022

In comparison to 75,000 people in 2019, the convention was somewhat smaller this year, with 50,000 attendees rather than 75,000.

Some attendees were wearing masks, albeit an infinitesimally small number among the crowds of preteens seeking for photo opportunities with their favorite creators, while some others were not (days later, several VidCon attendees who had to show proof of immunization or a recent Covid test for entry began complaining on social media that they had tested positive for the virus).

But for the most part, things were fairly normal — or as normal as they could be given the current state of the world. YouTubers mingled with industry types, panels and keynotes ran throughout the day, and fans waited in line for hours to get a glimpse of their favorite creators.

Lead Sponsor at VIDCON 2022

The one big thing we’d notice was that YouTube was NOT the main sponsor this year. In years past, the video platform has been one of the biggest backers of VidCon, to the point where their logo was emblazoned on just about everything at the convention. But this year, things were different. YouTube’s logo was nowhere to be found, and instead, it was replaced by TikTok.

TikTok, the short-form video platform pretty much took over VidCon this year. They had a massive booth on the main floor, they sponsored several of the biggest stages, and they even had a few YouTubers appearing at their panels. It was a pretty big change from years past, and it’ll be interesting to see if TikTok continues to sponsor VidCon in the future.

Despite increased attention on TikTok, creators at VidCon said that monetizing their content is difficult because they earn very little money via the creators’ fund, and their popularity tanks when they post branded content due to the platform’s algorithm. For now, it seems that most creators are still relying on YouTube to make a living.

But with more and more people turning to TikTok for their entertainment, it’ll be interesting to see how this affects VidCon in the future. Will TikTok continue to sponsor the convention? And if so, will YouTube start to pull back its support? Only time will tell.

All in all, it was a pretty quiet and muted VidCon. There were no huge announcements or crazy moments, but that’s to be expected when the convention is just getting back on its feet after a two-year hiatus.

It was a meh year for VidCon, but let’s be honest: it was a meh year for everything. Maybe next year will be better. Fingers crossed. See you in Anaheim!

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